Sozosei Journal — Singapore
Ideas worth
thinking about.
Thoughts on brands, websites, motion and the decisions behind work that lasts.
BrandingLogo DesignWeb DesignFilm & MotionStrategy
Latest thinking
Recent writing.
Web Design
Why Your Website Isn't Converting (and What to Fix First)
Traffic but no enquiries? The problem may not be traffic at all. Here are seven places the journey from visitor to enquiry can break — and what to look at before you redesign anything.
Branding
5 Signs Your Brand Needs a Redesign — and When It Doesn't
Sometimes the identity is the problem. Sometimes it isn't. Five signals that a redesign may be necessary — and the situations where consistency, positioning or application should be fixed first.